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About SAFI

SAFI is a leading Halal brand which consists of a unique and comprehensive range of gold skin care, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that confirm to Syarak requirements and certified HALAL by a stringent independent body – JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gelatin-free.SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavors to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, SAFI is manufactured 100% in factories located in Malaysia.

All SAFI’s products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).SAFI products are available nationwide in all major pharmacies, supermarkets and hypermarkets. Our well trained beauty advisors are also available at specific outlets to assist you. With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family.SAFI. Safe and Pure.

SAFI’S Ambassador : Sarah Hilderbrand

Sarah Hilderbrand, actress, model and TV presenter as the face of SAFI BALQIS OxyWhite. Sarah is the epitome of today’s girl. She has a nonchalant personality, yet beautiful in every aspect. She has a beautiful face, soft-spoken, cool and fun personality but with a flair of elegance. She is active and constantly fresh working attitude breathers a new lease of life into the industry and thus reflecting on Safi Balqis OxyWhite range of products as well.

Product: Safi Rania Gold Eye Contour Cream, 15g

Product Description:

Prevents Ageing Around The Eyes

•Prevents skin problems around the eyes

•Increases collagen production on skin around the eye area so the eyes look healthier and radiant.

•Oligopeptides prevent dark circles and brightens skin around the eyes

Directions To use:

Place small dots around the eye area and massage smoothly until thoroughly absorbed.


Water, Niacinamide, Cyclopentasiloxane, Cyclohexasiloxane, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Dimethicone, Arachidyl Glucoside, Isohexadecane, Dimethicone Crosspolymer, Polyacrylate-13, Mica, Tin Oxide, Carbomer Carnosine, Xanthan Gum, Methyl Methacrylate Crosspolymer, Sodium Hydroxide, Disodium EDTA, Acetyl Heptapeptide-9, Colloidal Gold, Palmitoyl Tripeptide-5, Pearl Powder, Phenoxyethanol, Chlorphenesin, Cl 77891.

Product: Safi Rania Gold Concerntrated Serum, 20ml

Product Description:

SAFI RANIA GOLD Concentrated Serum 50X* with Duo Gold 24K, a combination of Nano Gold 24K & Gold Flakes 24K enhanced with nutrients of Beetox & Propolis:

• Beetox & Nano Gold 24K repairs and improves skin elasticity by X2**.

• Strengthens skin structure, not only protecting the outer but also the inner structure of epidermis skin layer.

• Delay the appearance of fine lines and wrinkles.

• Quick absorption.

Directions To Use:

Gently massage the serum on face and neck area in circular motion. Use before Safi Rania Gold Moisturising Cream.


Water, Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone Crosspolymer, Dimethicone/ Vinyl Dimethicone Crosspolymer, Niacinamide, PalmitoyI Tripeptide-5, Glycerin, PEG/PPG-18/18 Dimethicone, Sodium Polyacrylate, Trideceth-6, Arachidyl Glucoside, Acetyl Heptapeptide-9, Colloidal Gold, Methyl Methacrylate Crosspolymer, Xanthan Gum, Mica, Carnosine, Disodium EDTA, Pearl Powder, Fragrance, Phenoxyethanol, Chlorphenesin, CI 77891, Cl 77491.

Product: Safi Rania Gold Moisturising Day Cream SPF 25PA++IR, 40g

Product Description:

SAFI RANIA GOLD Moisturising Day Cream SPF25PA++IR with Nano Gold 24K & nutrients of Propolis:

• Effectively moisturises & helps strengthen skin structure.

• Protects skin from UVA, UVB & InfraRed (IR).

• Prevents skin darkening.

• Promotes even skin tone.

Directions To Use:

Gently massage the cream into your skin in an upward motion. Use after Safi Rania Gold Serum for best result.


Water, Cyclopentasiloxane, Cyclohexasiloxane, Ethylhexyl Methoxycinnamate, Niacinamide, lsohexadecane, Arachidyl Glucoside, Ethyhexyl Triazone, Titanium Dioxide, Octocryiene, Bis-Ethylhexyloxyphenol Methoxyphenyt Triazine, Polyacrylamide, Acrylic Acid/VP Crosspolymer, Methylene Bis-Benzotriazoly1 Tetramethylbutylphenol, Camosine, Methyl Methacrylate Crosspolymer, Bisabolol, Zingiber Officinale (Ginger) Root Extract, Xanthan Gum, Sodium Hydroxide, Citric Acid, Acetyl Heptapeptide-9, Colloidal Gold, Pearl Powder, Palmitoyl Tripeptide-5, Fragrance, Phenowthanol, Propanediol, Methylisothiazolinone, Cl 19140, Cl 15985.



This product is amazing, I’m so thankful to this seller for providing this item. Fast delivery ! It’s recommended ????
My favourite, delivered on time with good packaging

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